History has shown us that global shocks trigger inventions, innovations and behaviour changes that linger far longer than the shocks itself. In this context, is it really possible for us to return to the old normal? But it also begs the question: Is a complete return to a pre-pandemic normal even possible? What we mean by this question is that everyone has changed – some irrevocably – because of the Covid-19 crisis. Their words of caution seem par for the course.
Amid this welcome news, experts admit getting back to pre-pandemic normal is going to take some doing. In Europe too, as vaccinations proceed, governments have relaxed restrictions with businesses such as restaurants, movie theatres and sports venues reopening. The US economy, for one, seems to be heading towards recovery. But as countries press on with vaccinating their populations against the deadly virus, there seems to finally be some light at the end of the tunnel. The Covid-19 pandemic has ravaged businesses worldwide with small and medium businesses hit particularly hard.
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